2017.

A multi-channel digital campaign with a social media focus.

Using social media, and email marketing, I encouraged Calgarians to donate to the Calgary Drop-In Centre's first Giving Tuesday campaign.

The campaign raised more than $46,000 in the inaugural year in less than 24 hours.

Additional credits:

Sumin Choi and Tyler Hallett

2018.

Using social media, email marketing, and influencer marketing, I encouraged Calgarians to donate to end chronic homelessness.

I created collateral for influencers to post on their platforms on Giving Tuesday, the campaign raised more than $93,000.

Additional credits:

Kala Ortwien and Dane Thibeault